What is our current market
share and what could it be?
Determine your current market
Compare current market share
with your potential.
Identify factors which may
be limiting your market potential.
How do we compare with other
healthcare providers in the area?
View side-by-side comparisons
of your hospital with area competitors
- Consumer awareness of healthcare
- Consumer preferences for healthcare
- Consumer utilization of healthcare
- Consumer evaluations of service
How does our hospital compare
with others who have used CAIS/Healthcare?
View average, minimum and maximum
scores and comparisons with your hospital for all awareness,
preference and utilization measures.
Who is most likely to utilize
our services? Who will not, and why?
Examine demographic profiles
of those who would and would not consider your hospital for treatment.
Learn why consumers resist utilization of your services, in their
How do consumers evaluate
the quality of service we provide relative to our competitors?
Find out how consumers rate your
hospital on overall quality of care.
See how consumers rate the quality of a wide range of services
provided by your hospital and your key competitors.
How do consumer perceptions
of quality of service impact preferences and utilization?
Identify specific attributes
of patient care with the greatest impact on overall quality of
Define the most effective strategies for enhancing consumer perceptions
of quality and improving your market share.
What is important to consumers
in the selection of hospitals, physicians and health plans?
Determine the role of the patient,
the physician and the health plan in selecting a hospital.
Identify the most important attributes in selecting a health
plan, including hospital preference.
Learn how consumers evaluate physicians and how this affects
their selection of a physician.